How many times have I been flying and need to get off that plane to make my gate? Plenty. And how many times did I muse, “I’d pay $50 to be that first guy off?”
And, as is the case with me, I began to imagine a world where the seats in a plane could be offered on the open market.
I never figured out exactly how it might work, but say you were arriving at your destination, say Minneapolis, and you didn’t need to be anywhere for three hours. Why, you might be willing to TAKE $50 to be the last guy out.
Or, conversely, you do need to hit your business meeting or make your connection, that fifty might be a small price to pay.
The wonders of the market.
Well now it seems that just such a market is opening for seat location. Not front or back like I envisioned, but aisle and window – which, really, is just a natural extension of my brainchild:
Airlines are reserving a growing number of window and aisle seats for passengers willing to pay extra.
Now I’m sure that we’re gonna get the usual hand-wring about greedy airlines and all sorts of nonsense about corporate profits. But what we DON’T point out is the insatiable greed of the consumer. It’s the consumer that has this never ending desire to find the absolute cheapest fare on the internet. What with Orbitz, Amazon, Expedia and everything, the consumer is driving the airlines to produce the lowest possible basic fare so that they appear near the top in search windows.
If, instead, airlines could set their fares without fear of greedy consumers comparison shopping, why, the fares would include all these “extra add-ons” and there wouldn’t be such agitation.
But we don’t live in such a world. We do live in a world where people do act in there own self interest. And when it comes to airplane tickets, they react in the same manner as they do when they purchase gas or corn or housing; they shop for the best deal.
So, the good news is that if you wanna sit net to the window so that you can get a little sleep, you can. And if instead, you are willing to pay a little less for your ticket, you can do that as well.
Once again, the market delivers.