Doesn’t work in this medium.
Read this and THEN close your eyes and think through the scenarios.
Consider dinner. Fine dining at a fancy schmancy restaurant.
Over the course there will be 1000 people served. They can come in tables of 2 or or 4. 1 or more even. Doesn’t matter. Now, consider these two scenarios:
- The price of dinner will be carried by the individual. That is, when the meal is over, the waiter will bring the check. One check for each individual.
- The price of dinner will be carried by the group. That is, when the meal is over, the waiter will charge the account. When all 1000 people have eaten, the total bill will be divided by 1000 and each person will recieve a bill in the mail.
These two methods of payment are going to cover the cost of the whole experience. Appetizers, desserts, cocktails and even valet parking – heck, coat check too.
Now, here is the question:
Under which scenario would you expect the restaurant to sell more desserts in?
How about appetizers?
For extra credit, explain your answer.