What’s the best way to increase English proficiency among a group of people who might otherwise have no need to speak English?
Create a market where English is important:
SAO PAULO – Prostitutes in one of Brazil’s biggest cities are beginning to sign up for free English classes ahead of this year’s Confederations Cup and the 2014 World Cup.
Cida Vieira, president of the Association of Prostitutes in the city of Belo Horizonte, said Tuesday that 20 have already signed up for the courses and she expects at least 300 of the group’s 4,000 members to follow suit. The association is organizing the classes and seeking volunteer teachers.
When the market identifies a shortage, it will provide the solution.